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Define your Digital Marketing KPIs
Provided by Elisa Pogliano
The exponential growth of Digital platforms has created a huge fragmentation in the number of marketing channels that brands and companies have to manage. Every channel can play different roles in the communication strategy, and each one has several different metrics.
With so many options and so many measurements in every report, it’s easy to feel overwhelmed, or to have different opinions on what good looks like. There is not a “one size fits all” answer: your strategy, your customers, your business objectives and organisational maturity all need to be taken into consideration. Yet, being clear on how to define success is necessary to allocate resources, align priorities and drive business results.
In this customised workshop, we will work towards an aligned framework of Digital Marketing KPIs suited to your business and to the structure of your organisation. You will walk away with a clearer understanding of the key channels and metrics that need to be prioritised.
Overview
- Duration: 4 Hours
- Min. Participants: 1
- Languages: 112, 122
- Max. participants: 10
Event Type
- This service can be delivered virtually
- Provider can travel
Price
- Price per Person: Contact Expert
- Cancelation: Strict
- Price per Group: €
- Group size: € for up to 10 participants
Additional Charge
- Travel expenses (if applicable): € (Per Event)
Categories
- Facilitators
- Organizational Development
- Technology
Objectives
- Alignment
- Building Strategy
- Digital Skills
What to Expect
- Audiences and communication objectives
- Your team will work towards an aligned definition of your company's or brand's key audiences and communication objectives. This will also help assess how much alignment already exists around a common framework.
- Role of channels
- You will be guided to identify the key marketing channels and tactics to reach every audience for each main communication objective.
- From metrics to KPIs
- You will be invited to reflect on the metrics you have available today, what else could be measured, and which of these metrics should become your priority KPIs. Areas of misalignment or disagreement within the team will be identified and highlighted, to foster a clear understanding of what needs to be worked on in order to resolve them.
Location
Provider is based in Cisternino, BR, Italy.
