Elisa Pogliano
Helping Digital & eCommerce leaders drive change that sticksAbout
If you are a Digital Marketing, Media or eCommerce leader, you already know it: driving change is a big part of your role, and it requires enormous amounts of your time and effort.
I have been in your shoes, that's why I love working with people like you and your teams. I can help you think strategically and define frameworks, but also take execution off your hands - by managing Digital Marketing & eCommerce projects, and all related change management efforts.
I am a Digital Transformation veteran with 19+ years of international experience in Consumer Goods. I have spent more than a decade in eCommerce, Digital Marketing & Media senior leadership roles in P&G and Mattel.
Highlights of my career included setting up Mattel's Digital & Media function across Europe and growing it into a 35-people division, and launching their Direct-to-Consumer eCommerce business in 5 European countries.
In 2022, I founded Hen's Milk, a boutique consulting firm, to help other Digital & eCommerce leaders succeed in driving change. Since then, I have worked with Michelin, General Mills, Glanbia, Mattel and many other companies.
My FMCG commercial background across a diverse range of product categories gives me a unique perspective on how Digital Marketing, Media & eCommerce must enable the broader business and fit into the organisation.
Expertise
- Change Management
- Digital & eCommerce Strategy
- Corporate Innovation
Price
- €230 / hr
- €1700 / day
Languages
- Italian
- English
Categories
- Facilitators
- Organizational Development
- Technology
Objectives
- Some Objectives I work with
- Alignment
- Building Strategy
- Digital Skills
- See more
Workshops
-
The exponential growth of Digital platforms has created a ...
Portfolio
Previous Clients
-
Mattel EMEA
- I developed media measurement and reporting capabilities
- I overhauled their media agency scope of work to drive efficiency and accountability
- I managed their Digital Innovation Incubator programme -
Lingaro Group
As a Media & Data Strategy subject matter expert, I worked on a complex pitch for a Media technology solution, as well as consultative projects and bespoke training development/facilitation for some of their top clients.
-
General Mills
I delivered an inspirational and fully tailored session during a Digital Team offsite meeting attended by Digital & eCommerce leaders from different countries, discussing tips, techniques and mindset to accelerate Digital engagement within a large matrix organisation.
